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Here's The Science:

The outer layer of your skin (the stratum corneum or SC) consists of dead, protein-rich skin cells filled with water-binding chemicals (your natural moisturizing factor or NMF), surrounded by carefully arranged oily lipids (fats: mostly ceramides, cholesterol and fatty acids). Constructed much like a brick wall, skin cells act as bricks and lipids act as the mortar. Together, these form a surface barrier preventing water evaporation from the skin into the environment, and protect against external irritants entering your skin.

When the SC's structure is disturbed, the skin becomes dry...